Hello everyone!
I want to share with you one of the experiences that has most shaped my career and my vision of retail: my participation in EuroShop,
the most important trade fair in the world for our industry.
When I attended for the first time in 2020, I traveled with a very clear goal:
to find technical tools that would help me become a better strategist and designer,
and to optimize creative processes. I was looking for the retailer’s “back office” that could add value to my results.
But what I discovered there went far beyond that—it completely changed my perspective on the industry,
its importance, and its meaning. I realized that retail is much more than numbers, sales, or generating employment for thousands of Peruvians.
It is a force that constantly shapes society and directly impacts how we communicate, how we connect, and even how we create culture.
Retail has a vertical and direct impact on the development of every society and country.
For example, in the city of Rotterdam, retail has shaped citizens’ behavior, fostering cultural connections, reducing crime, and addressing challenges stemming from migration.
Over the years —and especially in 2023, when I had a more technical involvement with the event’s organization— I was able to dive deeper into those “how’s.”
I delved into the technical layer that builds the bridges between information, management, and the end user.
Here’s what I learned along the way:
The same one that has given us countless headaches trying to implement it in our businesses. Supply chains are migrating toward a connected retail paradigm. Although these concepts may take time to fully land in Peru, it’s an unstoppable wave that will, sooner or later, redefine our commerce.
The major global paradigm I identified is that the industry seeks to permeate human daily life to streamline and constantly add value to it. It’s no longer just about selling a product or offering a memorable experience, as we often emphasize in our context, but about integrating fluidly and meaningfully into the customer’s routine—even in aspects unrelated to the act of purchase itself.
The most successful innovation processes arise from analyzing the cultural behavior of a society. What truly matters is not just the final outcome, but understanding how the “technical and conceptual body” behind those ecosystems is built. And our job in South America is precisely that: to create the effective grounding these ideas need to flourish in our context — not to directly copy what we see in a supermarket like Albert Heijn or in a store like Pangaia.
This experience is so valuable that I want to share it and help it grow. That’s why I’m incredibly excited to invite you to the upcoming webinar we’ll be hosting on October 30, with the valuable support of:
This will be the first of 2 or 3 webinars where we’ll explain all the details about forming the Peruvian and Latin American delegation that will travel to Düsseldorf. We’ll discuss:
The goal is clear: for every Peruvian retailer attending to build valuable connections,
understand emerging trends, and bring back to Latin America meaningful insights
to manage their businesses more efficiently.
This tour has been developed from hands-on experience, with a genuine intention
to share knowledge and help our community grow.
Got questions? I’d love to answer them. You can leave them in the comments,
or if you prefer, feel free to message me directly on WhatsApp.
A big hug — see you at the webinar!
Architecture
Phygital
Business