In the heart of Brickell, a new coffee brand emerges on the scene with a proposal that blends luxury, quality, and human connection. Its goal was clear: to stand out in a saturated market dominated by traditional chains, offering a more intimate and meaningful alternative for true coffee lovers.
In the heart of Brickell, a new coffee brand emerges on the scene with a proposal that blends luxury, quality, and human connection. Its goal was clear: to stand out in a saturated market dominated by traditional chains, offering a more intimate and meaningful alternative for true coffee lovers.
How do you stand out in an area where competition is constant and consumer attention is limited? The answer wasn’t just in the product—it was in how the product is experienced. The challenge was to create a space where the brand isn’t just seen, but truly felt.
From our perspective, design had to be a strategic tool—one capable of forging an emotional connection with users while enhancing the brand’s positioning. That’s why we envisioned a space centered on experience, where the coffee bar becomes the primary point of contact and the heart of the place.
The choice of natural materials—wood, stone, and warm-toned finishes—created an atmosphere that was both welcoming and sophisticated. Additionally, the integration of floor-to-ceiling windows fostered a seamless dialogue between the interior and exterior, capturing natural light and projecting openness.
The design invited participation: users could observe, interact, and become part of the preparation process, creating a sensory experience that transcends consumption and builds loyalty.
The opening of The Convention was met with enthusiasm. The space not only attracted executives and professionals from the area, but also quickly established itself as a must-visit destination for those seeking an elevated coffee experience. This project demonstrates how design—when conceived from a brand strategy and user experience perspective—can become a key differentiator in a business’s value proposition.
Architecture
Phygital
Business