63% of organizations are already prioritizing the use of Artificial Intelligence and Machine Learning in their processes, while 44% identify Phygital environments as a key pillar for the evolution of retail and brand experiences toward 2026.
These figures do not just highlight an accelerated adoption of technology; they signal a decisive shift in how brands must design, operate, and connect with their users. Experience is no longer limited to physical or digital spaces in isolation: today, it demands an integrated, intelligent, and measurable ecosystem.
In this scenario, understanding where design, technology, and user experience are headed becomes a competitive advantage. Phygital Trends 2026 brings together the main developments, AI applications in the sector, high-growth technologies, and key conclusions that will directly impact brand decision-making.
Obtaining this report means staying ahead, identifying opportunities, and transforming touchpoints into genuine business assets.
Discover how these trends can be applied to your strategy, spaces, and brand experiences.
Subscribe and download the full PDF.“
