This move signifies more than just a change of address; it’s a catalyst for innovative work methods and a revamped corporate culture. Housed in a central city building near República de Panamá and Av. Angamos avenues, the Hatun-Wasi project, Mibanco’s new headquarters, is a testament to the collective efforts of many professional teams.
According to Stanford’s Design School, any design process seeking to create a sense of belonging must consider five levels: Communication, Object, Role, Ritual, and Space. Even minor changes, like a logo tweak or a new communication channel, can significantly impact these five dimensions.
In a brand ecosystem striving to be a Lovebrand, any mistake could disrupt corporate harmony and alienate the user community. (Users include customers, families, employees, and external stakeholders.) This latent community is shaped by a brand’s value proposition. Mibanco’s move to a new corporate space required a strategic approach, centered around its users, the Mibanco family.
Through the collaborative use of the Service Blueprint and Conversion Funnel, we were able to CO-CREATE multiple touchpoints that strategically delivered value on both a micro and macro level.
Each element, whether it’s a public space or a personal item like a laptop sticker, is carefully designed and selected to serve a specific purpose and work in harmony with the overall design
Mapa de Materialidad Inductivo-conceptual en función al diseño de experiencia para el cliente interno de Mibanco We focused on creating an exceptional employee experience within our office spaces. To achieve this, we explored five key dimensions: Collective User Imagination, Territory of Action, Corporate Gestural Language, Rituals and Interaction,and Objects and Their Dynamics.
Using the Citric® methodology, we designed Brand Assets with defined roles within Mibanco’s brand ecosystem. This approach, unlike traditional design, allowed us to trace corporate culture, connecting it with both internal and external stakeholders.
Zonas comunes / comedor 
Mibanco’s value proposition is a journey that begins with its purpose and extends to every touchpoint, from physical spaces to small items. Each interaction offers a unique yet consistent brand experience.
Escala de entrega de valor individual, pertenencia a través de la simbología del Objeto 
“Nicole se enfoca en encontrar formas en ayudar al team de Modulor construyendo un portal donde nuestros clientes encuentren respuestas a posibles preguntas”
“Nicole se enfoca en encontrar formas en ayudar al team de Modulor construyendo un portal donde nuestros clientes encuentren respuestas a posibles preguntas”
Architecture
Phygital
Business