Converse x Modulor: The iconic American brand, operating in Peru for several years, launched its new Tier 1 concept—the brand’s premium offering already present in multiple countries. Converse entrusted us with bringing this vision to life for their new store in Larcomar.
Converse x Modulor: The iconic American brand, operating in Peru for several years, launched its new Tier 1 concept—the brand’s premium offering already present in multiple countries. Converse entrusted us with bringing this vision to life for their new store in Larcomar.
To act as the bridge between the global brand and our local client in Peru, understanding and adapting the project to the regional context across all facets to achieve an exceptional outcome.
A comprehensive regionalization dossier was developed and later shared with the brand, establishing a seamless approval process for layout and finishes design. To ensure quality throughout all stages, our operations team collaborated closely with the design department and our suppliers.
The store was inaugurated in October 2023, with evident satisfaction from the brand. As a result, Modulor became a trusted partner of Converse, taking on the remodeling of all their stores nationwide under the new concept.
Architecture
Phygital
Business