The San Ramón Passage in Miraflores, Lima, has been renovated and is now known as 'Boulevard San Ramón.' This street has revitalized its nightlife with the opening of new bars. Elephant enters this area with a disruptive bar concept, differentiating itself from the typical Miraflorino bar style.
The San Ramón Passage in Miraflores, Lima, has been renovated and is now known as 'Boulevard San Ramón.' This street has revitalized its nightlife with the opening of new bars. Elephant enters this area with a disruptive bar concept, differentiating itself from the typical Miraflorino bar style.
To stand out as a new bar proposal in a context with numerous alternatives, effectively communicating the Elephant concept through design.
Located in such a competitive area, it was crucial to offer a novel experience to users strolling along Boulevard San Ramón at night. In the context of a complete street renovation, we chose a concept of reclaimed space. We enhanced the attributes of the building, even before the renovation, to achieve the desired disruptive style. Elephant stands out for not appearing as a brand-new establishment with flawless finishes. Under the restoration concept, we created a connection with the memory of users who knew the San Ramón passage before the renovation.
Elephant has successfully positioned itself among the variety of bars on Boulevard San Ramón. It is recognized for its design and disruptive elements, which are visible from the beginning of the street thanks to specially designed lighting. They are carefully placed to guide visitors toward the bar, creating an intriguing and attractive atmosphere.
Architecture
Phygital
Business