Joma entered the Peruvian market for the first time through physical stores. Their primary objectives were to understand the Peruvian customer and build brand loyalty among users.
Joma entered the Peruvian market for the first time through physical stores. Their primary objectives were to understand the Peruvian customer and build brand loyalty among users.
Creating a design that not only maximizes sales per square meter but also invites customers to explore and ultimately develop loyalty to the brand.
To encourage users to engage with the brand, a technological design approach was implemented, both visually and experientially. Lighting design and the use of digital screens played a pivotal role in sparking curiosity, enticing customers to enter and explore the store. To foster loyalty, we designed “The World of Joma,” a central space where technology and displays narrate the brand’s story, creating an immersive and memorable experience.
The Joma team was highly satisfied with the results, noting that the deliverables exceeded their expectations. They were particularly drawn to the integration of technology, as it provided valuable qualitative and quantitative insights into a new type of user.
Architecture
Phygital
Business