VISION CENTER

The manualization of spatial identity and brand rebranding succeeded in standardizing
the store design concept.

Our Brand Guidelines Modulor document provided clear guidance on effectively communicating the brand’s purpose, along with a visual style for the physical space that stands out for its exclusivity.

The manualization of spatial identity and brand rebranding succeeded in standardizing
the store design concept.

Our Brand Guidelines Modulor document provided clear guidance on effectively communicating the brand’s purpose, along with a visual style for the physical space that stands out for its exclusivity.

Brief

Vision Center, a leading optics retailer in Peru, sought a new brand concept and spatial design aimed at attracting new audiences while maintaining familiarity for its existing clientele.

Brief

Vision Center, a leading optics retailer in Peru, sought a new brand concept and spatial design aimed at attracting new audiences while maintaining familiarity for its existing clientele.

Challenge

Create a new identity reflected in the physical space, preserving the brand's connection with its current customers.

Solutions

We developed a contemporary visual identity using premium materials and detailed finishes, creating an environment that highlights personalized service and exceptional quality. The redesign introduced interactive and comfortable display areas, promoting a unique and memorable shopping experience.

Outcome

The redesign revitalized the brand, attracting a new clientele and significantly increasing sales. The successful implementation across stores nationwide positioned Vision Center as a benchmark of innovation and quality in the optics industry.