“The Joma Brand Guidelines address the need for retail brands to strengthen their connection with the audience and optimize the in-store experience.
Brief
Joma enters the Peruvian market for the first time through the physical retail channel. Its main objectives are to understand the Peruvian customer and build brand loyalty between the brand and its users.
Challenge
How can we achieve a design that, in addition to maximizing square meters for sales, invites users to engage with the brand and, as a result, build loyalty?
Solutions
To enable users to connect with the brand, a technological design approach was adopted—both visually and experientially—called ‘The Joma World.’ This concept highlights tools such as lighting and the use of screens to invite visitors to explore the store, discover the brand’s journey, and spark their curiosity from the very first point of contact.
Outcome
The Joma team was very satisfied with the outcome. They commented that the deliverables exceeded their expectations and were highly drawn to the idea of using technology, as it provides both qualitative and quantitative data on the brand’s user profile.
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