The need to differentiate in the market is a current challenge in the Peruvian food & entertainment retail sector.
Brief
In a saturated and competitive market like food & entertainment retail, brands need to differentiate themselves not only through their gastronomic offering, but also through the experience they deliver. In this context, Fidelio was born—a hidden bar in Miraflores that embraces a multisensory journey, where design becomes the protagonist.
Challenge
Three thematic levels with unique identities were designed, achieving a coherent and fluid spatial narrative that invites exploration, surprise, and user dwell time.
Solutions
From a strategic design approach, we conceived a space that evolves on each level, stimulating different emotions and offering complementary experiences:
Level 1 – European elegance: Inspired by the sophistication of cafés from the Old Continent, with a refined atmosphere, noble materials, and classic details.
Level 2 – Pop Art: A burst of color and creativity that pays tribute to art and visual culture, featuring graphic elements and expressive furniture that create a playful, contemporary environment.
Level 3 – New York urbanism with a green soul: Exposed brick, low lighting, and natural materials balance the industrial with the organic, evoking urban life with a touch of calm.
Outcome
The project exceeded all client expectations, standing out for both its innovative design and on-time delivery. As a result, Fidelio has become a pioneering bar of its kind in Lima, setting a new benchmark in the city’s bar scene and attracting a diverse and enthusiastic clientele.
Its identity was consolidated as an exclusive and forward-thinking venue, increasing foot traffic and customer loyalty, and establishing a new standard of experience within the category.
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