Modulor was part of the global rollout of New Balance’s new store concept, simultaneously with openings in cities such as Guangzhou, Boston, and Singapore.
Brief
We supported New Balance in the opening of its store at Parque La Molina Shopping Center, ensuring the execution of the new global design guidelines while meeting the brand’s demanding launch timelines.
Challenge
The main challenge was to manage the project in a synchronized and coordinated manner with New Balance’s global team, meeting demanding design and construction schedules aligned with international standards..
Solutions
A fast-track project was executed, rapidly developing the technical and construction documentation required to enable the opening without delays. This approach made it possible to meet the brand’s time and quality objectives.
Outcome
New Balance successfully achieved its goal of opening four stores with the new concept in strategic locations during the first quarter of the year, including Peru. We successfully participated in the comprehensive design and implementation of the project in Lima.
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