Ésika

In this project, Modulor worked side by side with a design agency with offices in Paris to create a unique retail experience for ÉSIKA. Using the agency’s initial 3D deliverables, we optimized the spatial design and completed it with strategic display systems and a layout tailored to the projected CATMAN, establishing ourselves as the brand’s design HUB in the region.

Brief

Working with a renowned design agency in Paris, Modulor was responsible for implementing the design elements in the physical space, ensuring consistency with the guidelines and optimizing functionality for the end user.

This work was key to maximizing the shopping experience and strengthening the brand’s positioning in the local market, while preserving the integrity of the global concept.

Challenge

The main challenge was to integrate the global vision provided by the French agency with the realities of the physical space in the local market.

Solutions

The solution was a collaborative and fluid process with the French agency, in which Modulor took responsibility for:

  • Adjusting and optimizing the 3D design elements delivered by the agency, adapting them to the physical space specifications and the expected functionality.
  • Designing and executing display systems that maximized product visibility and facilitated in-store navigation, aligned with the projected CATMAN.
  • Implementing innovative solutions within the space to create an intuitive and engaging shopping experience, while always respecting ÉSIKA’s aesthetics and branding.

Outcome

The result was an innovative and optimized retail space that reflects ÉSIKA’s identity and aligns perfectly with customer expectations.

  • Successful in-store implementation of the design, with efficient and functional display systems that enhanced the customer experience.
  • A space that encourages consumer interaction with products, promoting faster and more satisfying purchases.
  • Strengthening of ÉSIKA’s position in the local market, thanks to a coherent, attractive design aligned with the brand’s strategy.

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