Sprint represents an evolution of the service-station experience, with a focus on self-service, efficiency, and proximity to the user.
Brief
At Modulor, we understood that this challenge required more than a simple visual redesign. It called for an adaptable, coherent, and scalable design strategy—one that could emotionally connect with users across different geographies while also meeting Repsol’s operational and expansion objectives in Latin America.
Challenge
Translate the new Sprint concept into a replicable architectural language across multiple formats and locations—from urban stations to highway stops—with differentiated solutions depending on the type of point of sale. All while maintaining the visual identity, customer experience, and the brand’s global guidelines.
Between 2018 and 2019, Repsol committed to renewing its convenience stores under a new concept: Sprint.
Solutions
We won the tender thanks to a proposal that combined strategic design with versatile execution, enabling the expansion of the new concept both nationally and internationally.
Outcome
Suscríbete a nuestros boletines informativos para recibir noticias periódicas.
