Mi Banco, a leader in microfinance in Peru, embarked on an ambitious cultural transformation process in a new space, creating the opportunity to merge both brands under a single purpose: to fulfill the dreams of Peruvians.
Challenge
How can an organizational culture be transformed into an experiential spatial experience? The challenge was to make Mi Banco’s values and purpose tangible in its new headquarters, turning the work environment into a space that inspires belonging, collaboration, and innovation, aligned with the brand’s DNA.
Solutions
Together with the Dutch consultancy Veldhoen + Company, we developed a human-centered design process based on our Brandscaping methodology. This approach integrates innovation tools, relational branding, and internal marketing, creating an experiential journey through Mi Banco’s culture.
Outcome
Suscríbete a nuestros boletines informativos para recibir noticias periódicas.