Modulor implemented strategic store planning to maximize the shopping experience and ensure efficient product distribution.
Brief
CAT aimed to renew its national store network in alignment with its new global concept, with the goal of strengthening its market presence and offering a more immersive and differentiated shopping experience.
Challenge
To create a personalized and relevant experience for its audience, positioning the brand as contemporary, approachable, and innovative, without losing its robust and industrial essence.
Solutions
A Journey Mapping strategy was developed across existing stores to identify customer successes and local user insights, adapting them to global manuals.
Product customization, customer turnover, and traffic vs. basket size were some of the metrics provided as design inputs for the subsequent development and construction of the store.
Outcome
The new design succeeded in increasing in-store conversion.
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