We needed to give prominence to the new Elephant bar within the new San Ramón venue in Miraflores.
Brief
Pasaje San Ramón in Miraflores, Lima, has been renovated and is now called ‘Boulevard San Ramón.’ This street has revitalized its nightlife with the opening of new bars. Elephant enters this area with a disruptive bar concept, differentiating itself from the typical Miraflores bar style. We needed to give prominence to the new Elephant bar within the new San Ramón venue in Miraflores.
Challenge
To stand out as a new bar concept within a context of multiple alternatives, clearly communicating Elephant’s concept through design.
Solutions
Within the context of a complete street renovation, a recovered-area concept was chosen. The attributes of the still-unrenovated mansion were enhanced, achieving the desired disruptive style. Elephant stands out by not appearing as a completely new venue with flawless finishes. Under a restoration concept, a connection is created with the memory of users who knew Pasaje San Ramón before the renovation.
Outcome
It has been successfully positioned among the variety of bars at Boulevard San Ramón. It is known for its disruptive design and elements, which are visible from the start of the street thanks to lighting specifically designed for this purpose. Carefully placed lights guide visitors toward the bar, creating an intriguing and inviting atmosphere.
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