Ultrabrands’ mission was to open the second Vans store in Peru, with the challenge of preserving the brand’s iconic style in a new market.
Brief
Vans’ global expansion strategy focuses on strengthening its connection with youth culture and creative self-expression. The brand seeks to grow beyond its iconic footwear, attract new customers, reward loyal ones, and expand geographically, all while maintaining an emotional connection with its audience.
Challenge
With operations around the world, Vans decided to enter the Peruvian market with two stores strategically located in the south and north of Lima.
Solutions
We managed the design and construction projects for both stores in Peru. We established a communication and management ecosystem that enabled local artists, marketing managers, designers, and the construction team to interact efficiently.
Outcome
Vans presents itself as a strong player in the region, with two powerful concept stores that function as brandscapes, where brand culture and its connection with local culture are the most important variables of the in-store experience.
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