It was reinterpreted and recontextualized for the Lima audience, merging the richness of local cuisine with live entertainment and an aesthetic that transports visitors to the 1960s.
Brief
How can a brand with an established identity in another country feel natural, authentic, and desirable in a new market? We took on this challenge with strategic design capable of translating global concepts into locally relevant experiences, without losing the brand’s original essence.
Challenge
The key was finding the perfect balance between:
Solutions
A spatial narrative was created, where every corner communicates rhythm, flavor, and spectacle, and where the design contributes to the magic of the show without hindering the restaurant’s operations.
Outcome
A new milestone in the Miraflores scene: Coco Bongo has established itself as a must-visit destination in Lima’s entertainment and dining scene, standing out for its culinary offerings and immersive, culturally connected experience.
Design as a positioning driver: Coco Bongo is a place where design directly contributes to creating brand value, customer recall, and sustained differentiation.
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