Fila launched a physical store in Peru with the goal of preserving the analytics and traceability inherent to the digital channel.
Fila launched a physical store in Peru with the goal of preserving the analytics and traceability inherent to the digital channel.
Ensuring consistency between digital and physical channels while delivering a seamless and coherent shopping experience across both platforms.
We designed interconnected experiences that bridge the digital and physical channels. By leveraging gamification and advanced technology, we created a continuous value flow, allowing customers to engage dynamically with the brand. Tools were implemented to collect and analyze data from both channels, optimizing the shopping experience.
The innovative design significantly enhanced user satisfaction, offering a memorable and coherent shopping journey. The integration of valuable data improved decision-making and personalization, driving customer engagement and sales. The physical store not only retained the essence of the digital channel but also became a market benchmark in Peru.
Architecture
Phygital
Business